People can put up their online businesses in as fast as 10 minutes and although that is now possible thanks to some e-commerce platforms, they still commit a lot of mistakes that can hurt their profits.
In this article, I will go over some of the most common e-commerce website mistakes in 2019 and how you can avoid them.
1. Low Text to HTML Ratio
Because your online store is technically a website, on-page SEO is needed to help boost traffic. When Google and other search engines find that you have the content that people need, then that would help you get more potential customers.
The problem is that there are businesses that do not take content into account. Sure, they might have product descriptions in their pages, but they are not as comprehensive and informative enough to be useful.
Be sure that you have enough text in your content to be considered as good.
2. Duplicate Content
They say that content is king and when it comes to SEO, it is. That being said, it doesn’t mean that you should copy-paste content because search algorithms have become quite smarter now.
If it seems that you just copied content from other sources, it could hurt your page rankings. As much as possible, come up with original content.
3. Low Word Count
Look, SEO requires you to create content that is not too lengthy and not too short. The problem with most e-commerce websites is that they do not take word count into account. Be sure that your product pages have at least 500 words on the page.
4. Missing Meta Description
A meta description is that small paragraph that highlights what the page is all about. Not having one can also hurt your website’s SEO.
5. Duplicate Meta Descriptions
You might be selling similar products and you just copied and pasted the same exact meta description. Just like original content, your meta description should also be somewhat original as well.
6. The Title is Too Long
Title tags are important and they are usually denoted by the H1 Tag. That being said, there are some websites that do have these tags, albeit made too long for comfort. Find the right size that is appropriate for the product or page you’re trying to improve.
7. Duplicate Title Tags
Believe it or not, the bigger the online store is, the more rampant it is to have duplicate title tags. Although it can be quite cumbersome to troubleshoot this matter, it is a necessary step to ensure that Google doesn’t flag your website.
8. Missing Title Tags
What’s worse than a really long title tag? Having none at all! Around 34% of e-commerce websites actually do not use the H1 tag to their detriment. See to it that all of your pages have titles.
9. Missing Alt Tags
Putting product images and videos to your pages is important if you want to sell something. The problem with most e-commerce websites is that they just drop their product images onto the platform without providing the right alt tags.
Not having alt tags at all can really hurt your on-page SEO. As a matter of fact, this extra step could make or break your business. Think about that.
10. Broken Internal Images
Okay, so you may have included some alt tags in your images, but because there are times that your service provider may get broken which will result in broken images.
From time to time, have someone peruse your website to ensure that every product image is working and visible.
11. Broken External Images
In the event that you’re uploading images in an external website, there are times that the service goes down- rendering your image broken. That is why, as is in the previous point, you let someone look at your site to ensure that everything is in working order.
12. Constant Redirects
If people click on a link on your website and they get redirected to an entirely new page (and sometimes completely unrelated to the product they were previously looking at), then that could be a disaster. Ensure that all of your links are correct.
13. Your Website is Blocked from Crawling
Search engines release their website crawlers in order for them to assess your on-page and off-page SEO statistics. That being said, there are certain things that e-commerce website owners do that will prevent web crawlers to look at their websites- resulting in poor overall SEO performance. This can get really technical, so I suggest you have a developer do the troubleshooting for you.
14. Not Having Internal Links
Internal links are pretty important as it helps improve your site’s SEO. That being said, it is important that you link at least two or three related pages in your website as much as possible.
15. Broken Internal Links
Let’s say that you’ve placed internal links in one of your product pages. That is well and good until that links redirects to nothing. Again, you may want to examine all of your internal links from time to time and fix anything that returns as an error.