5 Conversion Copy Techniques Each SEO Writer Needs to Know

1. Write good call-to-action statements.

One of the most important parts of a great conversion copy is a catchy call-to-action. A CTA provides encouragement, direction, motivation and inspiration for readers to take those actions you want them to take. Keep your CTAs straightforward and persuasive. Talk to your readers.

2. Structure your website copy well.

Are you thinking of working with a reputable SEO agency in Malaysia? You better choose those people who can help you structure your copy properly. Always link your ideas together in the most coherent way possible. Lay the foundation of your main points in your introduction.

3. Break up your blog articles.

This is the easiest way to make your posts more user-friendly. Write shorter paragraphs, and then more line breaks. Incorporate plenty of white space around your blog posts. In addition, you must had subheadings, headings and bulleted lists. Huge blocks of written content is boring! When you break up your articles, you give people’s eyes a break.

4. Follow headline best practices.

Don’t forget to include your target keyword in your headline. This is one of the most important things you must do. Research on the types of headlines, and which one will work best for you. What kind of headline will bring in more shares and clicks?

5. Use engaging, impactful statements to close blog posts.

If your blog articles’ closing statements are boring, you would never stay in your audiences’ mind long enough to create an impact. It won’t encourage a reader to take action, and it wouldn’t inspire them either. How can you deliver a stunning conclusion? Reiterate your primary point, and leave readers with a remarkable idea which is related to that primary point.